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SAS SUGI proceedings: Customer Intelligence (SUGI 31 and later), 33 papers

SAS Global Forum 2013   April 28 - May 1, 2013 - San Francisco, California

Customer Intelligence

tweet!  SAS® Treatments: One to One Marketing with Customized Treatment Processes
Amy Glassman  Dave Gribbin 
Pages: 14 Size: 659 Kb 
tweet!  You’re Invited! Learn How SAS Uses SAS® Software to Invite You to SAS® Global Forum
Lori Jordan  Shawn Skillman 
Pages: 12 Size: 697 Kb 
tweet!  Hot off the Press: SAS® Marketing Automation 6.1
Brian Chick  Mark Brown 
Pages: 16 Size: 1312 Kb 
tweet!  Product Affinity Segmentation That Uses the Doughnut Clustering Approach
Darius Baer  Goutam Chakraborty 
Pages: 17 Size: 599 Kb 
tweet!  Predicting Women's Department Purchases in a Retail Store By Using the SEMMA Methodology
Michael Soto 
Pages: 12 Size: 434 Kb 

SAS Global Forum 2012   April 22-25, 2012 - Orlando, Florida

Customer Intelligence

tweet!  CSI: Customer Segmentation Intelligence for Increasing Profits
Darius Baer 
Pages: 13 Size: 785 Kb 
tweet!  Classification of Customers' Textual Responses via Application of Topic Mining
Anil K. Pantangi  Goutam Chakraborty 
Pages: 6 Size: 166 Kb 
tweet!  Using SAS® and Vertica to Increase Online Effectiveness and Revenues
Stephen K. Schultz 
Pages: 1 Size: 17 Kb 
tweet!  Community Detection to Identify Fraud Events in Telecommunications Networks
Carlos Andre R. Pinheiro 
Pages: 8 Size: 601 Kb 
tweet!  Customer Experience Modeling
Estelle Marianne  Nick Merry  Wendy Au 
Pages: 7 Size: 310 Kb 
tweet!  Net Lift Model for Effective Direct Marketing Campaigns at 1800flowers.com
Roman Kubiak 
Pages: 5 Size: 372 Kb 
tweet!  Better, Consistent Customer Experience from Analytically Based Real-Time Decisions
Toshi Tsuboi 
Pages: 8 Size: 452 Kb 

SAS Global Forum 2011   April 4-7, 2011 - Las Vegas, Nevada

Customer Intelligence

tweet!  Using Real-Time Analytics to Manage Next Best Offer
Christopher R. Toth 
Pages: 5 Size: 111 Kb 
tweet!  Taking Your Analytics Up a Notch by Integrating Clickstream Data
Bill Franks 
Pages: 10 Size: 332 Kb 
tweet!  Consumer Data Analytics: The Good, the Bad, and the Possibly Deceptive
William Neafsey  Ted Lang 
Keywords: Customer Intelligence
Pages: 11 Size: 1297 Kb 
tweet!  How TV 2 Improves Data Quality and Facilitates a Unified Customer View for Optimizing the Customer Experience
Svein O. Gundhus  Terje Vatle 
Pages: 12 Size: 448 Kb 
tweet!  Highlighting Unusual Behavior in Insurance Based on Social Network Analysis
Carlos Andre R. Pinheiro 
Pages: 9 Size: 687 Kb 
tweet!  Lead Nurturing Using SAS® Customer Intelligence Solutions
Matt Fulk 
Pages: 7 Size: 521 Kb 
tweet!  Increasing Efficiency in Optimization
Robbie Reynolds  Angela Williams 
Pages: 5 Size: 109 Kb 

SAS Global Forum 2010   April 11-14, 2010 - Seattle, Washington

Customer Intelligence

tweet!  Advanced Customer Intelligence: A Complete Solution for Efficient Fact-based CRM
Tamer Keshi 
Pages: 1 Size: 16 Kb 
tweet!  Creating a Customer Influence Factor to Decrease the Impact of Churn and to Enhance the Bundle Diffusion in Telecommunications Based on Social Network Analysis
Carlos Andre R. Pinheiro  Markus Helfert 
Pages: 7 Size: 215 Kb 
tweet!  Utilizing SAS® Marketing Optimization as a Forecasting Tool
Dwight J. Mouton  Robbie Reynolds  Angela Williams 
Pages: 8 Size: 304 Kb 
tweet!  Rapid Predictive Modeling for Customer Intelligence
Wayne Thompson  David Duling 
Pages: 12 Size: 723 Kb 
tweet!  Successful Product Creation by Using Analytics to Discover What Consumers Value
Ted Lang  William Neafsey 
Pages: 11 Size: 824 Kb 
tweet!  Addressable Minds for Understanding the Perception of Marketing Messages
Howard J. Moskowitz  Dana Rafiee 
Pages: 5 Size: 59 Kb 

SAS Global Forum 2009   March 22-25, 2009 - National Harbor, Maryland

Customer Intelligence

tweet!  Competing on Web Analytics
Eric Peterson 
Keywords: internet
Pages: 1 Size: 17 Kb 
tweet!  SAS® Marketing Automation and SAS® Marketing Optimization: Take Your Marketing Campaigns to the Next Level
Mark Brown  Dwight Mouton 
Pages: 1 Size: 18 Kb 
tweet!  Using Base SAS® and SAS® Enterprise Miner™ to Develop Customer Retention Modeling Strategies
Rex Pruitt 
Pages: 17 Size: 277 Kb 
tweet!  You Wanted It When? Case Study of a Successful Installation of SAS® Customer Intelligence 5.1 in Two Weeks
Darryl Lawrence 
Pages: 1 Size: 17 Kb 

SAS Global Forum 2008   March 16-19, 2008 - San Antonio, Texas

Customer Intelligence

tweet!  The Ten Immutable Laws of Marketing Measurement
Pat LaPointe 
Pages: 1 Size: 16 Kb 
tweet!  Implementing a Customer Retention, Cross-Sell, Up-Sell, and Payment Risk Solution Using SAS® Telecommunications Intelligence Solutions for Orange Dominicana
Carmelina Collado  Daniel Demonchy  Marcos Arancibia  Al Cordoba 
Keywords: Management integration quality storage analysis
Pages: 9 Size: 123 Kb 
tweet!  Employing SAS® Text Miner Methodology to Become a Customer Genius in Customer Churn Prediction and Complaint E-mail Management
Kristof Coussement 
Keywords: Customer Intelligence Churn Prediction Complaint Management Email Classification
Pages: 12 Size: 104 Kb 
tweet!  Increasing Your Marketing ROI with SAS® Marketing Optimization
Dwight Mouton 
Keywords: Marketing Optimization Customer Intelligence CRM CI MO OR Operations Research MO contact policy Marketing Automation direct marketing
Pages: 8 Size: 116 Kb 
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